Svenskt Sigill (the Swedish Seal of Quality) is Sweden’s most comprehensive seal of quality for food and flowers. All Swedish produce, from field to supermarket, is continuously monitored by independent quality-assurance companies. In 2007, Hero Kommunikation was tasked with formulating specifically what Svenskt Sigill stands for, and why consumers should look for products bearing the seal.

At a workshop conducted jointly with the organization’s management team, we clarified the current situation and challenges, and discussed future direction and priorities. After hammering out six promises, we wrote the copy for and managed the project to produce the brochure that is now used to present Svenskt Sigill.